Claude Code Hooks Enforce GTM Rules That Prompts Only Request
A PreToolUse hook enforces GTM rules that prompts only request. Put hard CRM write stops in hooks, not in another reminder.
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10 min read
Blog
Practical writing on RevOps systems, AI readiness, and operating clarity.
Field notes from 100+ RevOps implementations.
Claude Cowork vs Claude Code for GTM Operators
Pick Claude Cowork for finished files and Claude Code for reusable GTM systems. Job title is the wrong split.
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How to Think About Jev While It's Still Early
Jev is too early to treat as a stack replacement. Think mixed architecture: a decision model for classification, an LLM for writing.
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11 min read
AI GTM Agents Need Audit Trails Before They Get More Access
AI agents should not get broader CRM access until RevOps can inspect what they saw, decided, proposed, and changed.
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MCP Connectors Need GTM Governance Before They Touch Your CRM
MCP connectors should start with read-only CRM context, evidence packets, scoped permissions, and staged write approvals.
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AI GTM Agents Need Context Files, Not Prompt Libraries
AI GTM agents work better when CRM rules, workflow definitions, evidence standards, and write policies live in durable context files.
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AI Pipeline Review Needs Evidence, Not Forecast Theater
AI pipeline review should give managers inspectable evidence packets with source proof, missing context, and safe next actions, not forecast theater.
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AI Lead Routing Needs Evidence, Not a Better Score
AI lead routing should produce an inspectable routing case with intent, evidence, owner logic, and CRM write policy, not a black-box score.
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How GTM Operators Should Use Codex Without Turning RevOps Into a Code Science Project
Codex works for GTM operators when RevOps gives it bounded artifacts, business rules, sample data, and tests before anything touches CRM.
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How to Use AI for Sales Reply Intent Analysis Without Breaking Follow-Up
AI reply intent analysis should classify buyer intent, timing, next action, confidence, and evidence instead of treating sentiment as CRM truth.
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8 min read